Engagement and Communication: Questions, Challenges & Current Projects
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We want to make sure that those with real experience of the housing crisis, and those who are in need of genuinely affordable housing have their voices heard, and opportunities to engage with creating solutions.
Questions and Challenges
The challenge for the Engagement and Communications Group (ECG) is to ‘continually draw attention to the need for fairer housing in Frome and work with our community to realise all possibilities for creating it.’ (FACLT Mission Statement)
Effective communication and engagement are crucial for us to successfully involve the community in our work. Key questions to consider include how to reach and engage a diverse range of community members, especially those who usually do not get included or involved. Using digital tools and platforms can help us to increase engagement and keep people informed about ongoing and upcoming projects. It is also useful to gather and incorporate community input in a way that genuinely influences decision-making processes, ensuring that the community feels heard and valued.
However, FACLT faces several challenges in achieving our goals. The digital divide remains a significant barrier, as many community members may lack access to or familiarity with digital tools, so finding other ways to engage with people is important. Maintaining continuous engagement over long project timelines also needs sustained effort and creative communication strategies. Finally, balancing diverse and sometimes conflicting interests within the community is a complex task, sometimes needing effective conflict resolution to focus on fostering unity and common purpose. Addressing these challenges is essential for FACLT to build strong, inclusive, and participatory community relationships.
Our Current Projects
We use a variety of methods to engage and communicate with our community effectively.
- We welcome any input to improve our understanding of the challenges people face (please share your stories with us).
- We organise public meetings, workshops, and participatory events to ensure face-to-face interaction and direct feedback. Find out more about our events.
- Digital tools such as our website, social media platforms, and email newsletters are key in reaching a broader audience and helping them to keep in touch.
- We also work closely with local organisations and media to extend our reach and include under-represented groups when Influencing Public Policy.
- We run the Frome Housing Noticeboard on Facebook to make it easier for anyone who is searching for, or advertising a place to rent, lodge or house-sit in Frome.
- The Frome Renting Alliance has currently been put on hold while we develop the concept. If you would like to help us with this initiative please contact us.